Course curriculum

  • 1

    Week 1: Digital Marketing Strategy

    • Welcome + Zoom Meeting Details

    • Week 1 Welcome Package

    • Module 1: Digital Marketing Strategy

    • Module 1: Digital Marketing Strategy (Presentation Recording)

    • Tutorial 1: Visitor Journey Mapping

    • Assignment: Goal Setting & Visitor Persona Identification

    • Module 2: Digital Brand Planning

    • Module 2: Digital Brand Planning (Presentation Recording)

    • Module 2: Resource
  • 2

    Week 2: Website Management

    • Week 2 Welcome Package

    • Module 3: Effective Websites

    • Module 3: Effective Websites (Presentation Recording)

    • Module 3: Resource

    • Tutorial 2: Fundamentals of UX Design

    • Assignment: User Flow Chart

    • Module 4: Conversions & Landing Pages

    • Module 4: Conversions & Landing Pages (Presentation Recording)

    • Module 4: Resource
  • 3

    Week 3: Content Marketing

    • Week 3 Welcome Package

    • Module 5: Creating Effective Content

    • Module 5: Creating Effective Content (Presentation Recording)

    • Tutorial 3: Content Planning

    • Assignment: Content Planning

    • Module 6: Content Distribution

    • Module 6: Content Distribution (Presentation Recording)
  • 4

    Week 4: Driving Results

    • Week 4 Welcome Package

    • Module 7: SEO & Analytics

    • Module 7: SEO & Analytics (Presentation Recording)

    • Tutorial 4: Campaign Planning

    • Module 8: Building a Plan

    • Assignment: Campaign Planning

    • Capstone Assignment: Digital Marketing Plan